Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to Unanimis in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Religion & Spirituality, Health and 8 other categories.
Unanimis is leading in Consumer Electronics, Insurance, Finance, Car Buying and 2 other categories.
Unanimis is leading in most countries, including United Kingdom, United States, France, Spain and 4 other countries.
Predicta is leading in Brazil and Sao Tome and Principe.