Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to Unicast in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 19 other categories.
Unicast is leading in Performing Arts.
Predicta is leading in most countries, including Brazil, United States and Canada.
Unicast hasn't got a lead over Predicta in any country.