Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to Vertical Acuity in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 26 other categories.
Vertical Acuity is leading in Energy, Games and Video Games.
Vertical Acuity is leading in most countries, including Canada, India, Romania and United Kingdom.
Predicta is leading in Brazil and Portugal.