Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to Visible Measures in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 28 other categories.
Visible Measures hasn't got a lead over Predicta in any websites category.
Predicta is leading in most countries, including Brazil, Portugal, Spain and Venezuela.
Visible Measures is leading in Kenya, United States and United Kingdom.