Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to Visible Measures in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 27 other categories.
Visible Measures hasn't got a lead over Predicta in any websites category.
Predicta is leading in most countries, including Brazil, South Africa, Portugal, Mozambique and one other country.
Visible Measures is leading in United States.