Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to Visible Measures in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, News & Media and 9 other categories.
Visible Measures is leading in Marketing & Advertising.
Predicta is leading in most countries, including Brazil, Denmark, United States and Portugal.
Visible Measures is leading in Singapore and Kazakhstan.