Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Computer Hardware and 8 other categories.
Predicta is leading in People & Society, Arts & Entertainment, Religion & Spirituality, Health and 5 other categories.
WebTrends Ads is leading in most countries, including United States, Japan, Canada, United Kingdom and 12 other countries.
Predicta is leading in Brazil and Sao Tome and Principe.