Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to WebTrends Ads in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 24 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Software, Law and 12 other categories.
WebTrends Ads is leading in most countries, including United States, Canada, United Kingdom, Indonesia and 23 other countries.
Predicta is leading in Brazil, Portugal, Spain and Venezuela.