Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to Wiget Media in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 23 other categories.
Wiget Media is leading in Computer & Electronics, Software, Technology News, TV & Video and 6 other categories.
Wiget Media is leading in most countries, including Greece, United Kingdom, Denmark, Italy and 3 other countries.
Predicta is leading in Brazil, United States and Portugal.