Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including Internet & Telecom, Computer & Electronics, Business & Industry, Shopping and 22 other categories.
Predicta is leading in People & Society, Arts & Entertainment, Religion & Spirituality, Health and 3 other categories.
YieldBuild is leading in most countries, including United States, India, United Kingdom, Russia and 25 other countries.
Predicta is leading in Brazil and Sao Tome and Principe.