Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, PredictiveIntent is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Health, Sports, Football, Business & Industry and 36 other categories.

2 PredictiveIntent is leading in Career & Education, Jobs & Employment and Energy.

Geography

1 PredictiveIntent is leading in most countries, including United Kingdom, Italy, Brazil, Spain and 16 other countries.

2 Proclivity is leading in United States, India, Austria, Ukraine and 5 other countries.