Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, PredictiveIntent is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Football, Health, Medicine and 25 other categories.

2 PredictiveIntent is leading in Jobs & Employment, Career & Education and Marketing & Advertising.


1 PredictiveIntent is leading in most countries, including Portugal, Mexico, France, China and 6 other countries.

2 Proclivity is leading in United States, United Kingdom, Chile, Germany and one other country.