Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, PredictiveIntent is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Football, Health, Medicine and 33 other categories.

2 PredictiveIntent is leading in Career & Education, Jobs & Employment and Energy.

Geography

1 PredictiveIntent is leading in most countries, including Italy, United Kingdom, Spain, Brazil and 17 other countries.

2 Proclivity is leading in United States, China, Germany, India and 2 other countries.