Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PredictiveIntent is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, People & Society and 57 other categories.

2 PredictiveIntent is leading in Jobs & Employment, Career & Education and Energy.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, United States, Spain and 63 other countries.

2 PredictiveIntent is leading in Ireland, Canada, Czech Republic and United Arab Emirates.