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TikTok Advertising is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
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Primis is leading in Top 10K Sites.
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Primis has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Games, News & Media and 9 other categories.
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TikTok Advertising is leading in Lifestyle, Food & Drink, Science & Education, E-commerce & Shopping and 7 other categories.
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TikTok Advertising is leading in most countries, including United States, Japan, United Kingdom, Brazil and 144 other countries.
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Primis is leading in Taiwan, Croatia, Venezuela, Macao and 11 other countries.