Proclivity is leading in Top 100K Sites and Top 1M Sites.
ROI trax has better usage coverage in more websites categories. Including Business & Industry, Shopping, Career & Education, Home & Garden and 30 other categories.
Proclivity is leading in Health, Sports, Football, Medicine and 21 other categories.
ROI trax is leading in most countries, including Canada, Netherlands, Sudan, Serbia and 7 other countries.
Proclivity is leading in United States, Germany, Ukraine, China and 5 other countries.