Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
ROI trax has better usage coverage in more websites categories. Including Business & Industry, Shopping, Career & Education, Internet & Telecom and 29 other categories.
Proclivity is leading in Sports, Football, Health, Medicine and 22 other categories.
ROI trax is leading in most countries, including Australia, Chile, Taiwan, Finland and 9 other countries.
Proclivity is leading in United States, United Kingdom, Germany, China and 2 other countries.