Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
ROI trax has better usage coverage in more websites categories. Including Business & Industry, Shopping, Home & Garden, Construction & Maintenance and 23 other categories.
Proclivity is leading in Sports, Football, Health, Medicine and 21 other categories.
ROI trax is leading in most countries, including China, Turkey, Brazil, Sweden and 7 other countries.
Proclivity is leading in United States, United Kingdom, Canada, Chile and 2 other countries.