Proclivity is leading in Top 100K Sites and Top 1M Sites.
Proclivity has better usage coverage in more websites categories. Including Sports, Football, Health, Medicine and 28 other categories.
SUP media is leading in People & Society, Internet & Telecom, Computer & Electronics, Religion & Spirituality and 14 other categories.
Proclivity is leading in most countries, including United States, United Kingdom, China, India and 5 other countries.
SUP media is leading in Russia, Ukraine and Belarus.