Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Proclivity has better usage coverage in more websites categories. Including Sports, Football, Health, Medicine and 26 other categories.
SUP media is leading in Internet & Telecom, TV & Video, Accommodation & Hotels, Travel and 6 other categories.
Proclivity is leading in most countries, including United States, China, United Kingdom, France and 9 other countries.
SUP media is leading in Russia and Belarus.