Proclivity is leading in Top 100K Sites and Top 1M Sites.
Proclivity has better usage coverage in more websites categories. Including Health, Sports, Football, Medicine and 30 other categories.
SUP media is leading in People & Society, Computer & Electronics, Religion & Spirituality, Software and 12 other categories.
Proclivity is leading in most countries, including United States, United Kingdom, Canada, Germany and 8 other countries.
SUP media is leading in Russia, Ukraine, Belarus, Cambodia and 2 other countries.