Proclivity is leading in Top 100K Sites and Top 1M Sites.
Proclivity has better usage coverage in more websites categories. Including Sports, Health, Football, Medicine and 27 other categories.
SUP media is leading in People & Society, Internet & Telecom, Religion & Spirituality, Computer & Electronics and 14 other categories.
Proclivity is leading in most countries, including United States, France, Brazil, United Kingdom and 6 other countries.
SUP media is leading in Russia, Ukraine, Bahamas, Japan and one other country.