Proclivity is leading in Top 100K Sites and Top 1M Sites.
Proclivity has better usage coverage in more websites categories. Including Health, Medicine, Sports, Football and 23 other categories.
SUP media is leading in People & Society, Computer & Electronics, Internet & Telecom, Software and 13 other categories.
Proclivity is leading in most countries, including United States, United Kingdom, China, India and 10 other countries.
SUP media is leading in Russia, Bulgaria, Belarus and Sweden.