Proclivity is leading in Top 100K Sites and Top 1M Sites.
Proclivity has better usage coverage in more websites categories. Including Sports, Health, Football, Medicine and 26 other categories.
SUP media is leading in People & Society, Religion & Spirituality, Travel, Music & Audio and 11 other categories.
Proclivity is leading in most countries, including United States, United Kingdom, Germany, China and 8 other countries.
SUP media is leading in Russia, Spain, Belarus, Australia and one other country.