Proclivity is leading in Top 100K Sites and Top 1M Sites.
Proclivity has better usage coverage in more websites categories. Including Health, Sports, Football, Business & Industry and 30 other categories.
SUP media is leading in People & Society, Religion & Spirituality, TV & Video, Music & Audio and 10 other categories.
Proclivity is leading in most countries, including United States, Brazil, Ukraine, China and 15 other countries.
SUP media is leading in Russia, Montenegro, Australia, Belarus and 2 other countries.