Proclivity is leading in Top 100K Sites.
Proclivity has better usage coverage in more websites categories. Including Health, Sports, Football, Medicine and 25 other categories.
SUP media is leading in People & Society, Internet & Telecom, Religion & Spirituality, Computer & Electronics and 13 other categories.
Proclivity is leading in most countries, including United States, United Kingdom, Italy, Philippines and 6 other countries.
SUP media is leading in Russia, Belarus, Brazil and Latvia.