Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Proclivity has better usage coverage in more websites categories. Including Sports, Football, Health, Shopping and 24 other categories.
Unister is leading in Travel, Tourism, Autos & Vehicles, Car Buying and 2 other categories.
Proclivity is leading in most countries, including United States, United Kingdom, Canada, Chile and 2 other countries.
Unister is leading in Germany, Austria, Switzerland, Ukraine and one other country.