Proclivity is leading in Top 100K Sites and Top 1M Sites.
Proclivity has better usage coverage in more websites categories. Including Health, Sports, Medicine, Football and 31 other categories.
Unister is leading in Travel, Tourism, Car Buying, Airlines & Airports and one other category.
Proclivity is leading in most countries, including United States, United Kingdom, Russia, India and 9 other countries.
Unister is leading in Germany, Austria, Switzerland, Czech Republic and one other country.