Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Proclivity has better usage coverage in more websites categories. Including Health, Sports, Football, Medicine and 30 other categories.
Unister is leading in Travel, Tourism and Airlines & Airports.
Proclivity is leading in most countries, including United States, United Kingdom, Italy, Ukraine and 7 other countries.
Unister is leading in Germany, Austria, Switzerland, China and one other country.