Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Proclivity has better usage coverage in more websites categories. Including Sports, Football, Health, Medicine and 27 other categories.
Unister is leading in Travel, Tourism and Airlines & Airports.
Proclivity is leading in most countries, including United States, India, United Kingdom, Bulgaria and 9 other countries.
Unister is leading in Germany, Austria and Switzerland.