Market Share by Top Websites

1 Varick Media Management is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Proclivity is clearly lagging behind, losing to Varick Media Management in all segments.

Websites Categories

1 Varick Media Management has better usage coverage in more websites categories. Including Business & Industry, Sports, Autos & Vehicles, Shopping and 83 other categories.

2 Proclivity is leading in Health, Football, Medicine, News & Media and 11 other categories.

Geography

1 Varick Media Management is leading in most countries, including United States, Canada, Australia, United Kingdom and 35 other countries.

2 Proclivity is leading in Peru and Malaysia.