Market Share by Top Websites

1 Varick Media Management is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Proclivity is clearly lagging behind, losing to Varick Media Management in all segments.

Websites Categories

1 Varick Media Management has better usage coverage in more websites categories. Including Sports, Business & Industry, Autos & Vehicles, Shopping and 67 other categories.

2 Proclivity is leading in Health, Medicine, News & Media, Magazines & E-Zines and 8 other categories.

Geography

1 Varick Media Management is leading in most countries, including United States, Canada, United Kingdom, Australia and 15 other countries.

2 Proclivity is leading in Russia, Germany, India, Italy and 8 other countries.