Proclivity is leading in Top 100K Sites and Top 1M Sites.
Vertical Network has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Travel, People & Society and 33 other categories.
Proclivity is leading in Sports, Health, Football, Medicine and 19 other categories.
Proclivity is leading in most countries, including United States, United Kingdom, Canada, Costa Rica and 9 other countries.
Vertical Network is leading in Germany, Switzerland and Austria.