Proclivity is leading in Top 100K Sites and Top 1M Sites.
Vertical Network has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Travel, People & Society and 30 other categories.
Proclivity is leading in Sports, Health, Football, Medicine and 24 other categories.
Proclivity is leading in most countries, including United States, United Kingdom, Canada, China and 6 other countries.
Vertical Network is leading in Germany, Switzerland, Russia and Austria.