Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Vertical Network has better usage coverage in more websites categories. Including Business & Industry, Travel, Arts & Entertainment, People & Society and 27 other categories.
Proclivity is leading in Sports, Football, Health, Shopping and 15 other categories.
Proclivity is leading in most countries, including United States, United Kingdom, Canada, Chile and 2 other countries.
Vertical Network is leading in Germany, Spain and Switzerland.