Proclivity is leading in Top 100K Sites and Top 1M Sites.
Vertical Network has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Travel, People & Society and 33 other categories.
Proclivity is leading in Sports, Health, Football, Medicine and 21 other categories.
Proclivity is leading in most countries, including United States, United Kingdom, Brazil, France and 7 other countries.
Vertical Network is leading in Germany, Argentina, Austria and Japan.