In terms of market share, Proclivity is clearly lagging behind, losing to Veruta in all segments.
Proclivity has better usage coverage in more websites categories. Including Health, Sports, Football, Medicine and 29 other categories.
Veruta is leading in Internet & Telecom, Autos & Vehicles, Music & Audio, Performing Arts and 15 other categories.
Proclivity is leading in most countries, including United States, United Kingdom, Mexico, Germany and 9 other countries.
Veruta is leading in Uruguay, Korea Republic and Canada.