Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Proclivity is still behind Viacom Targeting in all market share segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, People & Society and 45 other categories.

2 Proclivity is leading in Sports, Football, Health, Medicine and 16 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, Mexico, United Kingdom and 56 other countries.

2 Proclivity is leading in United States, China, Slovakia and Iran.