Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Proclivity is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, People & Society and 50 other categories.

2 Proclivity is leading in Sports, Health, Football, Medicine and 16 other categories.

Geography

1 Viacom Targeting is leading in most countries, including United States, Brazil, Mexico, Italy and 54 other countries.

2 Proclivity is leading in Costa Rica, Pakistan and Ukraine.