1
Viacom Targeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Proclivity is clearly lagging behind, losing to Viacom Targeting in all segments.
1
Proclivity has better usage coverage in more websites categories. Including Health, Computers Electronics & Technology, Lifestyle, Community & Society and 6 other categories.
2
Viacom Targeting is leading in Arts & Entertainment, Games, Science & Education and Pets & Animals.
1
Viacom Targeting is leading in most countries, including Italy, France, Brazil, Czech Republic and 36 other countries.
2
Proclivity is leading in United States, Vietnam, Indonesia, South Korea and 3 other countries.