Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Propeller Ads is still behind Yandex Direct in all market share segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 194 other categories.

2 Propeller Ads is leading in Internet & Telecom, Chats & Forums, Movies, TV & Video and 15 other categories.


1 Propeller Ads is leading in most countries, including United States, France, India, Indonesia and 105 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 38 other countries.