Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Propeller Ads is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 192 other categories.

2 Propeller Ads is leading in Internet & Telecom, Chats & Forums, Movies, Photography and 22 other categories.


1 Propeller Ads is leading in most countries, including India, United States, France, Indonesia and 156 other countries.

2 Yandex Direct is leading in Russia, Kazakhstan, Ukraine, Belarus and 30 other countries.