Market Share by Top Websites

1 PubExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 103 other categories.

2 PubExchange is leading in Home & Garden, Cooking & Recipes, Nursery & Playroom, Coupons and 15 other categories.


1 SpecificClick is leading in most countries, including United Kingdom, France, Norway, Germany and 35 other countries.

2 PubExchange is leading in United States, Canada, India, Australia and 15 other countries.