Market Share by Top Websites

1 PubExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Religion & Spirituality and 117 other categories.

2 PubExchange is leading in Universities & Colleges, Nursery & Playroom, Clothing, Beauty & Fitness and 7 other categories.


1 SpecificClick is leading in most countries, including France, United Kingdom, Brazil, Norway and 36 other countries.

2 PubExchange is leading in United States, Italy, Mexico, Ukraine and 11 other countries.