Market Share by Top Websites

1 PubExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, StackAdapt is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 PubExchange has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Shopping, People & Society and 53 other categories.

2 StackAdapt is leading in Health, Autos & Vehicles, Motorcycles, Cycling & Biking and 2 other categories.


1 PubExchange is leading in most countries, including United States, Colombia, Canada, India and 21 other countries.

2 StackAdapt is leading in Germany, Turkey, New Caledonia, Indonesia and one other country.