Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, PubExchange is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, News & Media and 114 other categories.

2 PubExchange is leading in Universities & Colleges, College & University Press, Energy, Guides & Reviews and 4 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Canada, Italy and 33 other countries.

2 PubExchange is leading in Philippines, Bangladesh, Ukraine, Slovakia and 11 other countries.