Market Share by Top Websites

1 PubExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 PubExchange has better usage coverage in more websites categories. Including People & Society, Shopping, Arts & Entertainment, News & Media and 52 other categories.

2 WebTrends Ads is leading in Business & Industry, Law, Law & Government, Computer & Electronics and 8 other categories.


1 PubExchange is leading in most countries, including United States, Canada, United Kingdom, India and 24 other countries.

2 WebTrends Ads is leading in Indonesia, Portugal, Morocco, Malaysia and 7 other countries.