Market Share by Top Websites

1 PubExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 PubExchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, News & Media and 51 other categories.

2 WebTrends Ads is leading in Business & Industry, Computer & Electronics, Software, Law & Government and 11 other categories.


1 PubExchange is leading in most countries, including United States, Mexico, Italy, United Kingdom and 26 other countries.

2 WebTrends Ads is leading in Indonesia, Costa Rica, Australia, China and 4 other countries.