Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubExchange is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 154 other categories.

2 PubExchange is leading in Universities & Colleges, Nursery & Playroom, Beauty, Fashion & Modeling and 4 other categories.

Geography

1 YuMe is leading in most countries, including France, United States, Italy, Spain and 105 other countries.

2 PubExchange is leading in Philippines, Macedonia and Qatar.