Market Share by Top Websites

1 PubExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 64 other categories.

2 PubExchange is leading in Shopping, Food & Drink, Home & Garden, Nursery & Playroom and 25 other categories.

Geography

1 YuMe is leading in most countries, including Spain, Sweden, Argentina, India and 27 other countries.

2 PubExchange is leading in United States, Canada, United Kingdom, Germany and 14 other countries.