Market Share by Top Websites

1 PubExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 62 other categories.

2 PubExchange is leading in Shopping, Career & Education, Universities & Colleges, Food & Drink and 29 other categories.


1 YuMe is leading in most countries, including Spain, France, Sweden, Italy and 26 other countries.

2 PubExchange is leading in United States, Canada, Russia, Australia and 13 other countries.