Market Share by Top Websites

1 Sovrn Header Bidding is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubFood is clearly lagging behind, losing to Sovrn Header Bidding in all segments.

Websites Categories

1 Sovrn Header Bidding has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Sports, News & Media and 16 other categories.

2 PubFood is leading in Hobbies & Leisure, Home & Garden and Business & Consumer Services.

Geography

1 Sovrn Header Bidding is leading in most countries, including United States, Canada, United Kingdom, Australia and 37 other countries.

2 PubFood is leading in Cayman Islands, Israel and Vietnam.