Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sanoma is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 219 other categories.

2 Sanoma is leading in Scouting.

Geography

1 PubMatic is leading in most countries, including United States, India, Indonesia, Brazil and 151 other countries.

2 Sanoma is leading in Finland, Denmark, Romania, Norway and 2 other countries.