Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 235 other categories.

2 Smowtion is leading in Bodyart, Hair, Networking and Business Training.

Geography

1 PubMatic is leading in most countries, including United States, Japan, Germany, France and 206 other countries.

2 Smowtion is leading in Israel, United Arab Emirates, Timor-leste, Vanuatu and one other country.