Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including News & Media, Internet & Telecom, Business & Industry, Computer & Electronics and 215 other categories.

2 Smowtion is leading in Arts & Entertainment, People & Society, TV & Video, Movies and 15 other categories.

Geography

1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 182 other countries.

2 Smowtion is leading in Bolivia, Rwanda, Belize and Maldives.