Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Shopping, Career & Education, Autos & Vehicles, Education and 110 other categories.

2 Smowtion is leading in Arts & Entertainment, People & Society, News & Media, TV & Video and 88 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Brazil and 112 other countries.

2 Smowtion is leading in Argentina, Colombia, Egypt, Greece and 41 other countries.