Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Shopping, Career & Education, Health, Autos & Vehicles and 120 other categories.

2 Smowtion is leading in Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 84 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Indonesia, Brazil and 105 other countries.

2 Smowtion is leading in Mexico, Argentina, Egypt, Colombia and 41 other countries.