Market Share by Top Websites

1 Smowtion is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Shopping, Career & Education, Autos & Vehicles, Education and 104 other categories.

2 Smowtion is leading in Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 95 other categories.


1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 91 other countries.

2 Smowtion is leading in Mexico, Argentina, Colombia, Egypt and 52 other countries.