Market Share by Top Websites

1 Smowtion is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, TV & Video and 107 other categories.

2 PubMatic is leading in Shopping, Career & Education, Jobs & Employment, Finance and 89 other categories.


1 PubMatic is leading in most countries, including United States, India, Brazil, Spain and 95 other countries.

2 Smowtion is leading in Argentina, Mexico, Peru, Colombia and 40 other countries.