Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 228 other categories.

2 Smowtion is leading in TV & Video, Movies, Fashion & Modeling, Beauty & Fitness and 6 other categories.

Geography

1 PubMatic is leading in most countries, including United States, Japan, Germany, France and 204 other countries.

2 Smowtion is leading in Argentina, Israel, United Arab Emirates, Timor-leste and 5 other countries.