Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 212 other categories.

2 Specific Media is leading in Food & Grocery Retailers, Catering, Military & Defense, Biotechnology & Pharmaceuticals and 2 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Japan, Indonesia and 155 other countries.

2 Specific Media is leading in Denmark, Greenland, Bahamas, Luxembourg and 2 other countries.