Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 198 other categories.

2 Specific Media is leading in Energy, Food & Grocery Retailers, Agriculture & Forestry, Catering and 6 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 143 other countries.

2 Specific Media is leading in Denmark, Norway, Gibraltar, Greenland and 4 other countries.