Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 189 other categories.

2 SpecificClick is leading in Credit, Loans & Mortgages, Gifts, Philanthropy, Death and 3 other categories.


1 PubMatic is leading in most countries, including United States, India, Brazil, Spain and 130 other countries.

2 SpecificClick is leading in Norway, Denmark, Botswana and Guyana.