Market Share by Top Websites

1 PubMatic is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Sprinkle is leading in Top 10K Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 202 other categories.

2 Sprinkle is leading in Newspapers, Horses and Models.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 137 other countries.

2 Sprinkle is leading in Sweden, Slovakia, Norway, Denmark and 3 other countries.