Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeAdExchange is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 206 other categories.

2 TradeAdExchange is leading in Marketing & Advertising, Web Hosting, Dictionaries & Encyclopedias, Cycling & Biking and 7 other categories.


1 PubMatic is leading in most countries, including United States, India, Indonesia, Brazil and 138 other countries.

2 TradeAdExchange is leading in Turkey, Azerbaijan, Guatemala, Costa Rica and 14 other countries.