Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeAdExchange is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 200 other categories.

2 TradeAdExchange is leading in Marketing & Advertising, Web Hosting, Dictionaries & Encyclopedias, Cycling & Biking and 5 other categories.


1 PubMatic is leading in most countries, including United States, India, Brazil, Indonesia and 144 other countries.

2 TradeAdExchange is leading in Turkey, Dominican Republic, Guatemala, Azerbaijan and 11 other countries.