Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Software and 114 other categories.

2 TradeDesk is leading in Business & Industry, News & Media, Autos & Vehicles, Health and 88 other categories.


1 PubMatic is leading in most countries, including India, Spain, Brazil, Indonesia and 105 other countries.

2 TradeDesk is leading in United States, United Kingdom, Canada, Germany and 43 other countries.