Market Share by Top Websites

1 PubMatic is leading in Top 1M Sites and The Entire Web.

2 TradeDesk is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 119 other categories.

2 TradeDesk is leading in Business & Industry, Autos & Vehicles, Health, Car Buying and 90 other categories.

Geography

1 PubMatic is leading in most countries, including India, Brazil, Spain, Indonesia and 103 other countries.

2 TradeDesk is leading in United States, United Kingdom, Canada, Germany and 47 other countries.