Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeTracker is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 116 other categories.

2 TradeTracker is leading in Shopping, Business & Industry, Travel, Internet & Telecom and 95 other categories.


1 PubMatic is leading in most countries, including United States, India, Indonesia, Mexico and 115 other countries.

2 TradeTracker is leading in Netherlands, Finland, Belgium, Poland and 22 other countries.