Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Traffic Revenue is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 219 other categories.

2 Traffic Revenue is leading in Adult, Celebrities & Entertainment News, Photography, Beauty & Fitness and 5 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, France, Russia and 166 other countries.

2 Traffic Revenue is leading in Maldives, Timor-Leste, Saint Lucia and Greenland.