Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Turn is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 163 other categories.

2 Turn is leading in Travel, Accommodation & Hotels, Construction & Maintenance, Restaurants & Delivery and 33 other categories.


1 PubMatic is leading in most countries, including India, Spain, Brazil, Indonesia and 117 other countries.

2 Turn is leading in United States, United Kingdom, Japan, Italy and 35 other countries.