Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Turn is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 141 other categories.

2 Turn is leading in Business & Industry, Travel, Accommodation & Hotels, Car Buying and 49 other categories.


1 PubMatic is leading in most countries, including United States, India, Brazil, Spain and 106 other countries.

2 Turn is leading in United Kingdom, Italy, Japan, France and 32 other countries.