Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Turn is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 177 other categories.

2 Turn is leading in Travel, Accommodation & Hotels, Construction & Maintenance, Restaurants & Delivery and 28 other categories.


1 PubMatic is leading in most countries, including India, Brazil, Indonesia, Spain and 123 other countries.

2 Turn is leading in United States, United Kingdom, Japan, Canada and 29 other countries.