Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Turn is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 192 other categories.

2 Turn is leading in Travel, Accommodation & Hotels, Restaurants & Delivery, Automotive Industry and 24 other categories.


1 PubMatic is leading in most countries, including United States, India, Japan, Indonesia and 142 other countries.

2 Turn is leading in France, Australia, Taiwan, Netherlands and 20 other countries.