Market Share by Top Websites

1 Vibrant Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 PubMatic is leading in Top 1M Sites.

Websites Categories

1 Vibrant Ads has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Music & Audio and 113 other categories.

2 PubMatic is leading in Arts & Entertainment, Computer & Electronics, Software, Internet & Telecom and 95 other categories.


1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 127 other countries.

2 Vibrant Ads is leading in Germany, United Kingdom, Russia, Austria and 31 other countries.