Market Share by Top Websites

1 Vibrant Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubMatic is clearly lagging behind, losing to Vibrant Ads in all segments.

Websites Categories

1 Vibrant Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 152 other categories.

2 PubMatic is leading in Computer & Electronics, Software, Games, Video Games and 62 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 94 other countries.

2 Vibrant Ads is leading in Germany, United Kingdom, France, Russia and 57 other countries.