Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Questback is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Questback has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, Science and 51 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Movies and 21 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, United States, Italy, Mexico and 42 other countries.

2 Questback is leading in Sweden, Norway, Denmark, Netherlands and 11 other countries.