Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Quisma is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Quisma has better usage coverage in more websites categories. Including People & Society, Shopping, Business & Industry, Clothing and 49 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Games and 33 other categories.

Geography

1 Viacom Targeting is leading in most countries, including United States, Brazil, Italy, Mexico and 53 other countries.

2 Quisma is leading in Germany, Poland, Austria, India and 3 other countries.