1
Viacom Targeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Quisma is clearly lagging behind, losing to Viacom Targeting in all segments.
1
Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Lifestyle, Science & Education and 5 other categories.
2
Quisma is leading in E-commerce & Shopping, Finance and Hobbies & Leisure.
1
Viacom Targeting is leading in most countries, including United States, Italy, France, Brazil and 40 other countries.
2
Quisma is leading in Austria.