Market Share by Top Websites

1 Viacom Targeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Quisma is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Quisma has better usage coverage in more websites categories. Including People & Society, Shopping, Business & Industry, Clothing and 47 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Movies and 28 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, United States, Italy, Mexico and 46 other countries.

2 Quisma is leading in Germany, Poland, Switzerland, Austria and 9 other countries.