Market Share by Top Websites

1 RadiumOne is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Viacom Targeting is clearly lagging behind, losing to RadiumOne in all segments.

Websites Categories

1 RadiumOne has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Business & Industry, Sports and 145 other categories.

2 Viacom Targeting is leading in TV & Video, Humor, Board & Card Games, Military & Defense and 2 other categories.

Geography

1 RadiumOne is leading in most countries, including France, United States, United Kingdom, Australia and 69 other countries.

2 Viacom Targeting is leading in Brazil, Mexico, Poland, Colombia and 18 other countries.