Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ReTargeter is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 ReTargeter has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Internet & Telecom and 79 other categories.

2 Rakuten Retargeting is leading in Shopping, Clothing, Health, Products & Shopping and 69 other categories.


1 Rakuten Retargeting is leading in most countries, including United States, Japan, United Kingdom, Australia and 40 other countries.

2 ReTargeter is leading in India, Indonesia, Hungary, Philippines and 26 other countries.