Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
ReTargeter has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Internet & Telecom and 86 other categories.
Rakuten Retargeting is leading in Shopping, Clothing, Health, Products & Shopping and 63 other categories.
Rakuten Retargeting is leading in most countries, including United States, Japan, United Kingdom, Australia and 30 other countries.
ReTargeter is leading in India, Indonesia, Russia, Pakistan and 27 other countries.