Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ReTargeter is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 ReTargeter has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Internet & Telecom and 87 other categories.

2 Rakuten Retargeting is leading in Shopping, Health, Clothing, Products & Shopping and 52 other categories.


1 ReTargeter is leading in most countries, including India, Russia, Turkey, Israel and 28 other countries.

2 Rakuten Retargeting is leading in United States, Japan, Australia, United Kingdom and 23 other countries.