Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ReTargeter is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Clothing, Arts & Entertainment, Health and 109 other categories.

2 ReTargeter is leading in Business & Industry, Real Estate, Internet & Telecom, Finance and 48 other categories.

Geography

1 Rakuten Retargeting is leading in most countries, including Brazil, United States, United Kingdom, Japan and 84 other countries.

2 ReTargeter is leading in India, Indonesia, Iran, Algeria and 11 other countries.