Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ReTargeter is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Clothing, Health, People & Society and 86 other categories.

2 ReTargeter is leading in Business & Industry, Real Estate, Arts & Entertainment, Internet & Telecom and 64 other categories.

Geography

1 Rakuten Retargeting is leading in most countries, including United States, United Kingdom, Japan, Australia and 54 other countries.

2 ReTargeter is leading in Philippines, Bulgaria, Argentina, Indonesia and 12 other countries.