Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ReTargeter is still behind Rakuten Retargeting in all market share segments.

Websites Categories

1 ReTargeter has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Internet & Telecom and 82 other categories.

2 Rakuten Retargeting is leading in Shopping, Health, Clothing, Products & Shopping and 54 other categories.


1 ReTargeter is leading in most countries, including Indonesia, India, Russia, Philippines and 31 other countries.

2 Rakuten Retargeting is leading in United States, Japan, United Kingdom, Australia and 20 other countries.