1
RTB House is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Rakuten Retargeting is clearly lagging behind, losing to RTB House in all segments.
1
RTB House has better usage coverage in more websites categories. Including Arts & Entertainment, Science & Education, Computers Electronics & Technology, News & Media and 20 other categories.
2
Rakuten Retargeting hasn't got a lead over RTB House in any websites category.
1
RTB House is leading in most countries, including United States, Taiwan, Russia, Japan and 160 other countries.
2
Rakuten Retargeting hasn't got a lead over RTB House in any country.