Market Share by Top Websites

1 RTB House is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Rakuten Retargeting is clearly lagging behind, losing to RTB House in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Health, Products & Shopping, Beauty & Fitness, People & Society and 75 other categories.

2 RTB House is leading in Shopping, Business & Industry, Clothing, Internet & Telecom and 69 other categories.

Geography

1 RTB House is leading in most countries, including Russia, Ukraine, Slovakia, Poland and 41 other countries.

2 Rakuten Retargeting is leading in United States, Japan, United Kingdom, Australia and 24 other countries.