Market Share by Top Websites

1 RTB House is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Rakuten Retargeting is clearly lagging behind, losing to RTB House in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Business & Industry, Health, Products & Shopping, Arts & Entertainment and 84 other categories.

2 RTB House is leading in Shopping, Clothing, Consumer Electronics, Sports and 37 other categories.

Geography

1 RTB House is leading in most countries, including Russia, Poland, Slovakia, Ukraine and 38 other countries.

2 Rakuten Retargeting is leading in United States, Japan, United Kingdom, Australia and 25 other countries.