Market Share by Top Websites

1 RTB House is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Rakuten Retargeting is clearly lagging behind, losing to RTB House in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Business & Industry, Health, Products & Shopping, Beauty & Fitness and 88 other categories.

2 RTB House is leading in Shopping, Clothing, Consumer Electronics, Sports and 36 other categories.


1 RTB House is leading in most countries, including Russia, Poland, Slovakia, Ukraine and 35 other countries.

2 Rakuten Retargeting is leading in United States, Japan, Australia, United Kingdom and 23 other countries.