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SmarterClick is leading in The Entire Web.
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Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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SmarterClick has better usage coverage in more websites categories. Including Computers Electronics & Technology, Finance, Food & Drink, Health and 13 other categories.
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Rakuten Retargeting is leading in Lifestyle, Travel & Tourism, E-commerce & Shopping, Sports and 3 other categories.
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SmarterClick is leading in most countries, including United Kingdom, South Korea, China, Italy and 84 other countries.
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Rakuten Retargeting is leading in United States, Japan, Australia, Canada and 10 other countries.