Market Share by Top Websites

1 Sociomantic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Rakuten Retargeting is clearly lagging behind, losing to Sociomantic in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Health, Products & Shopping, Beauty & Fitness, People & Society and 74 other categories.

2 Sociomantic is leading in Shopping, Clothing, Business & Industry, Travel and 53 other categories.


1 Sociomantic is leading in most countries, including Russia, Slovakia, Czech Republic, Ukraine and 63 other countries.

2 Rakuten Retargeting is leading in United States, Japan, Australia, United Kingdom and 9 other countries.