Market Share by Top Websites

1 Sociomantic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Rakuten Retargeting is clearly lagging behind, losing to Sociomantic in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Health, Products & Shopping, Beauty & Fitness, People & Society and 72 other categories.

2 Sociomantic is leading in Shopping, Business & Industry, Clothing, Travel and 52 other categories.

Geography

1 Sociomantic is leading in most countries, including Russia, Slovakia, Ukraine, Czech Republic and 63 other countries.

2 Rakuten Retargeting is leading in United States, Japan, Australia, United Kingdom and 10 other countries.