1
Yahoo Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Rakuten Retargeting is clearly lagging behind, losing to Yahoo Retargeting in all segments.
1
Yahoo Retargeting has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Games, Lifestyle and 20 other categories.
2
Rakuten Retargeting hasn't got a lead over Yahoo Retargeting in any websites category.
1
Yahoo Retargeting is leading in most countries, including Japan, United States, South Korea, Taiwan and 85 other countries.
2
Rakuten Retargeting is leading in United Kingdom, India, Ireland, Portugal and 11 other countries.