In terms of market share, ReferLocal is clearly lagging behind, losing to Unicast in all segments.
ReferLocal has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Travel and 4 other categories.
Unicast is leading in Performing Arts.
ReferLocal is leading in most countries, including United States, Japan and Germany.
Unicast hasn't got a lead over ReferLocal in any country.