Market Share by Top Websites

2 In terms of market share, ReferLocal is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 ReferLocal has better usage coverage in more websites categories. Including Business & Industry, Newspapers, Travel, Tourism and one other category.

2 Unicast is leading in People & Society, Arts & Entertainment and Performing Arts.

Geography

1 Unicast is leading in most countries, including Brazil and United Kingdom.

2 ReferLocal is leading in United States.