In terms of market share, ReferLocal is clearly lagging behind, losing to Unicast in all segments.
ReferLocal has better usage coverage in more websites categories. Including Business & Industry, News & Media, Travel, Tourism and 7 other categories.
Unicast is leading in People & Society, Arts & Entertainment and Performing Arts.
Unicast is leading in most countries, including Brazil, United Kingdom and India.
Unicast is leading in Brazil, United Kingdom and India.