In terms of market share, ReferLocal is clearly lagging behind, losing to Unicast in all segments.
ReferLocal has better usage coverage in more websites categories. Including Business & Industry, Tourism, Travel, People & Society and 3 other categories.
Unicast is leading in Arts & Entertainment and Performing Arts.
ReferLocal is leading in most countries, including United States, United Kingdom and France.
Unicast hasn't got a lead over ReferLocal in any country.