In terms of market share, ReferLocal is clearly lagging behind, losing to Unicast in all segments.
ReferLocal has better usage coverage in more websites categories. Including News & Media, Business & Industry and Travel.
Unicast hasn't got a lead over ReferLocal in any websites category.
ReferLocal is leading in most countries, including United States and India.
Unicast hasn't got a lead over ReferLocal in any country.