In terms of market share, ReferLocal is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Computer & Electronics and 21 other categories.
ReferLocal is leading in News & Media and Newspapers.
WebTrends Ads is leading in most countries, including Canada, United Kingdom, Indonesia, Australia and 21 other countries.
ReferLocal is leading in United States.