In terms of market share, ReferLocal is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Computer & Electronics, Business & Industry, Mental Health, Law & Government and 10 other categories.
ReferLocal is leading in News & Media and Newspapers.
WebTrends Ads is leading in most countries, including Poland, United Kingdom, Brazil, Switzerland and 5 other countries.
ReferLocal is leading in United States and Russia.