In terms of market share, ReferLocal is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Computer & Electronics, Arts & Entertainment and 18 other categories.
ReferLocal is leading in News & Media, Tourism, Travel and Newspapers.
WebTrends Ads is leading in most countries, including United States, Indonesia, Australia, India and 29 other countries.
ReferLocal is leading in Netherlands.