In terms of market share, ReferLocal is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Marketing & Advertising, Industrial Goods & Services and 10 other categories.
ReferLocal is leading in News & Media, Newspapers, Tourism and Travel.
WebTrends Ads is leading in most countries, including United States, Indonesia, India, Germany and 7 other countries.
ReferLocal is leading in Romania and Israel.