In terms of market share, RevenueMax is clearly lagging behind, losing to Unicast in all segments.
RevenueMax has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Business & Industry, Humor and 2 other categories.
Unicast is leading in People & Society, News & Media and Performing Arts.
RevenueMax is leading in most countries, including Germany, Russia and United Kingdom.
Unicast hasn't got a lead over RevenueMax in any country.