A campaign analytics tool for digital media focused on creative agencies, that gives them all the metrics they need - and nothing they don't - on one simple report page. The first tool to answer critical questions such as was the ad visible...
In terms of market share, Rich is clearly lagging behind, losing to TruEffect in all segments.
TruEffect has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Health and Jobs & Career.
Rich hasn't got a lead over TruEffect in any websites category.
TruEffect is leading in most countries, including United States, Guam, Mexico and Spain.
Rich is leading in Russia.