Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Rich is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 49 other categories.

2 Rich is leading in Music & Audio, Photography, Jobs & Employment, Chats & Forums and one other category.


1 TruEffect is leading in most countries, including United States, Japan, Russia, Brazil and 14 other countries.

2 Rich is leading in Sweden, Norway, Israel, Portugal and one other country.