Oneupweb®’s proprietary ROI trax® technology was designed to help marketers measure performance of online marketing right down to which keywords bring in the most customers; landing-page effectiveness, position reporting, competitor monitor...
In terms of market share, ROI trax is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including People & Society, Relationships & Dating, Autos & Vehicles, Internet & Telecom and 48 other categories.
ROI trax is leading in Business & Industry, Shopping, Career & Education, Home & Garden and 18 other categories.
ROI trax is leading in most countries, including United States, Chile, Australia, Netherlands and 12 other countries.
WordStream is leading in United Kingdom, Mexico, India, Brazil and 9 other countries.