In terms of market share, Rovion is clearly lagging behind, losing to WebTrends Ads in all segments.
Rovion has better usage coverage in more websites categories. Including Business & Industry, Business Services, Internet & Telecom, Real Estate and 12 other categories.
WebTrends Ads is leading in People & Society, Shopping, Computer & Electronics, Law & Government and 12 other categories.
WebTrends Ads is leading in most countries, including United States, Canada, Indonesia, China and 22 other countries.
Rovion is leading in India and Spain.