In terms of market share, Rovion is clearly lagging behind, losing to WebTrends Ads in all segments.
Rovion has better usage coverage in more websites categories. Including Business & Industry, Business Services, Real Estate, Car Buying and 13 other categories.
WebTrends Ads is leading in People & Society, Shopping, Computer & Electronics, Law & Government and 13 other categories.
WebTrends Ads is leading in most countries, including Canada, Indonesia, Australia, Guatemala and 17 other countries.
Rovion is leading in United States, Turkey and Colombia.