In terms of market share, Rovion is clearly lagging behind, losing to WebTrends Ads in all segments.
Rovion has better usage coverage in more websites categories. Including Business & Industry, Business Services, Real Estate, Autos & Vehicles and 20 other categories.
WebTrends Ads is leading in Computer & Electronics, People & Society, Arts & Entertainment, Shopping and 14 other categories.
WebTrends Ads is leading in most countries, including Japan, Indonesia, Australia, Egypt and 11 other countries.
Rovion is leading in United States, Canada, Uruguay, Macedonia and one other country.