Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sovrn is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 205 other categories.

2 Sovrn is leading in Food & Drink, Cooking & Recipes, Home & Garden, Nursery & Playroom and 17 other categories.

Geography

1 Rubicon Project is leading in most countries, including Japan, United States, Germany, France and 185 other countries.

2 Sovrn is leading in United Arab Emirates, British Indian Ocean Territory, Tanzania, Swaziland and 2 other countries.